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2016下半年商务英语中级测验浏览懂得操练题
BEC的分数由听、说、读、写四局部构成，各占总分的25%，只需求总分合格。每局部评分规范不尽不异。以下是yjbys网小编清算的对于商务英语中级测验浏览懂得操练题，供大师备考。
Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
13 According to the first paragraph, improved communications have enabled companies to
A offer a wider variety of products and services.
B expand beyond their domestic markets.
C perform better than their international competitors.
D open more manufacturing facilities abroad.
14 Some companies have succeeded at an international level even though they have
A produced inferior goods.
B failed to adapt products for local markets.
C ignored the standards set by their competitors.
D reduced the standard of the service they offer.
15 Approaches to doing business vary between countries because of
A local economic considerations.
B the existence of cultural differences.
C strong wishes to remain independent.
D regulations about business practices.
16 The writer thinks that the use of modern technology will
A speed up the process of language interpretation.
B never replace the need for face-to-face interaction.
C help solve the problems involved in maintaining strong teams.
D not lead to greater communication between companies and clients.
17 A common weakness of training courses is that they
A are developed by the wrong team.
B do not give good value for money.
C are provided only if there is an immediate need.
D do not deal with a company’s specific requirements.
18 Why should companies do business in the language of the countries they are operating in?
A to prevent other companies taking their business
B to help them find new international partners
C to meet clients’ current expectations
D to become more aware of their competitors’ activities
参考谜底与剖析：
《Speaking Your Customers’ Language》，说客户的说话。这篇文章夸大了开辟海内市场时说本地说话的主要性，条理清晰，谜底也很明白。
13题，问按照第一段，改良的相同才能能够使公司怎样样。谜底是第一段的第二句话：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感激紧密的IT和相同体系，企业此刻能够在一个真实的环球范围上开辟它们的产物的市场。Globe是个关头的表示，能够遐想到海内市场。13题的B选项合适这个意义：在国际市场之外的处所扩大。A和C都不提到，D错误，只说了能够在海内扩大，不提到开更多的出产装备。
14题，说一些公司能够在国际程度上胜利，即使是它们怎样样了。谜底在第一段的最初几句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.这类新的哲学致使良多公司取得了海内的胜利，它们傍边的一些乃至供给了一些较差品质的产物。这里新的哲学是指后面提到的在特定市场上办事陪同产物才是相当主要的。谜底A跟这一句的信息相合适：成产次品。这里的inferior goods也便是原文的products of a lesser quality。
15题，问在差别国度做买卖的体例差别的缘由是甚么。谜底是第二段开首一段话：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.天下各地有着极度差别的希冀、进程和规范。后面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你须要用差别的做买卖的体例来与民族成见息争。这一段全体讲的便是要降服相同上的妨碍，懂得了内容不难作答，选B，缘由是文明差别的存在。
16题，问作者以为古代手艺的利用会怎样样。这题能够会选A，现实上这一题须要懂得第三段的意义，谜底不是某句话能简略归纳综合的。后面先容说新手艺，比方视频集会和电子邮件，会使相同进程更简略。并且说话翻译软件(language interpretation software)会赞助处理一些国际相同题目。后面一个BUT，才真正揭露了谜底，说在相同进程中人的感化是相当主要的。“It is essential for managers to meet regularly with staff, customers and partners”，司理们按期会面员工、客户和协作火伴是很有须要的，从这一句能够看出作者的真正立场，是B选项所说的“古代手艺永久也没法替换面临面互动的须要”。不选A，是由于BUT后面才算是作者的底子概念，并且A的speed up并不能算是很精确。
17题，问培训课程的一个罕见错误谬误是甚么。谜底在第四段：Often, an urgent requirement has to be identified before training is authorised.确认有火急的须要时培训才会被核准。从这一段后面的笔墨能够看出，作者以为良多公司的培训有些深谋远虑，可培训只要在和公司的久远须要相干时才是有用的。以是选C，作者以为错误谬误是只要顿时须要时才会供给培训。这里的immediate need也便是后面说的urgent requirement。
18题，问为甚么公司须要用他们任务地点国度的说话来做买卖。谜底在最初一段，也很较着。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户请求他们利用母语，这些公司也认识到海内合作逐步剧烈。另有最初一句：If not, someone else will.若是他们不说本地的说话，其余人会说的。意义便是若是你不利用本地的说话做买卖，其余人会取而代之的。A选项完整合适这个意义：避免其余公司占据了他们的营业。
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