2017年雅思浏览考前教导试题

相干保举

2017年雅思浏览考前教导试题

　　谦善是进修的伴侣，骄傲是进修的仇敌。以下是小编为大师搜刮清算的2017年雅思浏览考前教导试题，但愿能给大师带来赞助!更多出色内容请实时存眷咱们应届毕业生测验网!

2017年雅思浏览考前教导试题

　　Corporate social Responsibility

　　-a new concept of"market"

　　Maybe Ben & Jerry's and The Body Shop set themselves up for a fall by appearing to have a monopoly on nuking an honest buck. But their struggles are a lesson on how little we know about the minefield of "ethical" marketing.

　　The Body Shop, along with the American ice cream maker Ben and Jerry's, was hailed as a new breed of green, or environmentally conscious, business.

　　Ben and Jerry’s

　　A Ben & jerry's offers a very sweet benefits package to employees. First, every one of the 700+ Ben & Jerry's workers is entitled to three free pints of ice cream, sorbet or frozen yogurt per day worked. (Some workers even use allotments of their free treats to barter for other goods and services in town such as haircuts). Beyond the freebies,personnel receives a 50% discount on the company's frozen goodies, a 40% discount on merchandise and a further 30% break on non-Ben & Jerry's foods at company outlets.

　　B Workers are further entitled to be paid family leave and may take advantage of the Employee Stock Purchase Program to purchase company stock (after six months with the organization) at a 15% discount. Beginning in 1998, 316 stock options are awarded to each worker (excluding directors and officers) and stock is also assigned to each employee's 401K plan at the end of the calendar year. These contributions are intended to achieve the company's goal of linked prosperity, i.e. to assure that future prosperity is widely shared by all employees.

　　C Other benefits include:

　　Health insurance, including coverage for well baby-care and mammograms

　　Life insurance (twice the employee's annual salary)

　　Dental insurance

　　Long-term disability plan paying 60% of salary six months after disability for duration of disability

　　Short-term disability plan paying 60% of salary for six months

　　Maternity leave with full pay for six weeks after delivery

　　The Body Shop

　　D History of The Body Shop Anita Roddick started The Body Shop with a mere £4,000 and a dream. With over 1,900 stores in 50 countries. The Body Shop was founded in 1976 in Brighton, England. From her original shop, which offered a line of 25 different lotions, creams, and oils, Roddick became the first successful marketer of body care products that combined natural ingredients with ecologically-benign manufacturing processes. Her company's refusal to test products on animals, along with an insistence on nonexploitative labor practices among suppliers around the world, appealed especially to upscale, mainly middleclass women, who were and have continued to be the company's primary market As sales boomed, even the conservative financial markets approved of The Body Shop's impressive profit picture, and a public stock offering in 1984 was successful. An expansion campaign followed. In 1988 the company entered the U.S. market by opening a store in New York City, and by 1997 the company boasted 1,500 stores, including franchises, in 47 countries. Anti-marketing seemed to be smart marketing, at least as far as The Body Shop was concerned.

　　E Part of the secret of The Body Shop’s early success was that it had created a market niche for itself. The company was not directly competing against the traditional cosmetics companies, which marketed their products as fashion accessories designed to cover up flaws and make women look more like the

　　fashion models who appeared in their lavish ads. Instead, The Body Shop offered a line of products that promised benefits other than appearance—healthier skin, for instance—rather than simply a better-looking complexion. The company is known for pioneering the natural-ingredient cosmetic market and establishing social responsibility as an integral part of company operations. The Body Shop is known for its ethical stances, such as its monetary donations to the communities in which it operates, and its business partnerships with developing countries. In 1988 Roddick opened her first store in the United States, and by that time—through various social initiatives such as the "Stop the Bum" campaign to save the Brazilian rainforest (the source of many of the company's natural ingredients，and strong support of employee volunteerism——The Body Shop name had become synonymous with social activism and global preservation worldwide. The company had also become immensely profitable.

　　F By the mid-1990s, however. The Body Shop faced growing competition, forcing it to begin its first major advertising initiative, the most prominent part of which was the “Ruby” campaign. The campaign was personified by Ruby, a doll with Rubenesque proportions who was perched on an antique couch and who looked quite pleased with herself and her plump frame. Randy Williamson, a spokesperson for The Body Shop, said, “Ruby is the fruit of our long-established practice of challenging the way the cosmetic industry talks to women. The Ruby campaign is designed to promote the idea that The Body Shop creates products designed to enhance features, moisturize, cleanse, and polish, not to correct ‘flaws’. The Body Shop philosophy is that there is real beauty in everyone. We are not claiming that our products perform miracles."

　　G The Competition the Body Shop lost market share in the late 1990’s to product-savvy competitors that offered similar cosmetics at lower prices. The main competitors are H20, Sephora, Bath and Body Works, and Origins. Research Results Research showed that women appreciate The Body Shop for its ethical standards. They are pleased by companies with green actions, not promises. The research proved that The Body Shop has been put on the back burner in many people's minds: overcrowded by newer, fresher Brands Companies like the Body Shop continually hype their products through advertising and marketing, often creating a demand for something where a real need for it does not exist. The message pushed is that the route to happiness is through buying more and more of their products. Under such consumerism, the increasing domination of multinationals and their standardised products is leading to global cultural conformity. Other downfall factors also include misleading the public, low pay and against unions, exploiting indigenous people ; Also the mass production, packaging and transportation of huge quantities of goods is using up the world's resources faster than they can be renewed and filling the land, sea and air with dangerous pollution and waste.

　　H The Problem The Body Shop has used safe and timid advertising over the last decade, decreasing market share and brand value. With the rise of new, more natural and environmentally friendly competitors, The Body Shop can no longer stand behind being the greenest or most natural. The Solution The Body Shop is the originator of ethical beauty with our actions speaking louder than our words. This is the new direction of The Body Shop. We will be a part of different acts of kindness in big cities. We will eliminate unwanted graffiti, purify city air, and give the customer an opportunity to be a part of something good.

　　Questions 1-4

　　The reading Passage has seven paragraphs A-H.

　　Which paragraph contains the following information?

　　Write the correct letter A-H, in boxes 1-4 your answer sheet.

　　1 An action taken to Establishing social responsibility in conservation project

　　2 a description of the conventional way the ads applied to talk to its customers

　　3 A history of a humble origin and expansion

　　4 management practices arc intended to lined up the company's goal with participants' prosperity

　　Questions 5-7

　　Choose the three correct letter, A- F.

　　Write your answers in boxes 5-7 on your answer sheet.

　　5-7) What are true about the Ben & Jerry's company management

　　A There was little difference between the highest salary and the lowest

　　B They were advertising their product with powerful internal marketing.

　　C They offer the employee complimentary product

　　D Employee were encouraged to give services back to the community

　　E the products are designed for workers to barter for other goods and services

　　F offered a package of benefits for disable employees

　　Questions 8-10

　　Choose the three correct letter, A- F.

　　Write your answers in boxes 8-10 on your answer sheet.

　　What are the factors once contributed to the success for the BODY SHOP ?

　　A pioneering the natural-ingredient cosmetics market

　　B appealed to primary market mainly of the rich women

　　C focused on their lavish ads campaign

　　D The company avoided producing the traditional cosmetics products

　　E its moral concept that refuses to use animals- tested ingredients

　　F its monetary donations to the communities and in developing countries

　　Questions 11-13

　　Choose the three correct letter, A- F.

　　Write your answers in boxes 11-13 on your answer sheet.

　　What arc the factors leading to the later failure for BODY SHOP company?

　　A its philosophy that there is real beauty in everyone is faulty

　　B fail to fulfill promises while acted like misleading the public

　　C faced growing competition

　　D its creating demand for something that the customers do not actually need

　　E its newer, fresher Brands are not successful in the Market

　　F fail to offer cosmetics at lower prices than competitors

　　文章标题标题问题：营销的新观点

　　篇章布局

　　文体论述文

　　标题标题问题营销的新观点

　　布局 A段：Ben & Jerry为员工供给商品收费和扣头福利

　　B段：Ben & Jerry为员工供给带薪投亲假和股票采办优惠

　　C段：Ben & Jerry为员工供给的其余福利

　　D段：The Body Shop的成长进程和营销战略

　　E段：The Body Shop初期胜利的法门

　　F段：The Body Shop为应答协作，倡议名为Ruby的勾当

　　G段：The Body Shop式微的身分

　　H段：The Body Shop存在的标题问题和处理体例

　　试题阐发

　　Question 1-13

　　标题标题问题范例：LIST OF HEADINGS

　　题号定位词文中对应点标题标题问题剖析

　　1 Establishing social responsibilities E段第四句 E段第四句提到The company is know for… and establishing social responsibility as an integral part of company operations.

　　是以，本题谜底为E。

　　2 Ads, talk to customers F段第三句 F段第三句提到Ruby is…the cosmetic industry talks to women。此处的Ruby在前文中提到便是指The Body Shop的告白勾当。

　　是以，本题谜底为F。

　　3 Origin and expansion D段第四句和第七句 D段整段都在先容The Body Shop的发源和成长进程。第四句提到from her original shop，第七句提到an expansion campaign followed。

　　是以，本题谜底为D。

　　4 Link, company’s goal, participants’ prosperity B段最初一句 B段最初一句提到，these contributions are intended to achieve the company’s goal of linked prosperity。

　　是以，本题谜底为B。

　　5 Complimentary product A段第二句 A段第二句提到公司为员工天天供给三品脱收费的冰淇淋、果汁或冻酸奶，即every workers is entitled to three free pints of ice cream…。该句free与C选项中的complimentary都表现“收费”。

　　是以，本题谜底为C。

　　6 Internal marketing B段第一句 B段第一句提到…and may take advantage of the Employee Stock Purchase Program to purchase company stock at a 15% discount。此处说公司赐与员工股票采办的优惠，即采用外部营销政策。

　　是以，本题谜底为B。

　　7 Disable employees C段第四句和第五句 C段列出了Ben & Jerry 赐与员工的其余福利，此中第四条和第五条便是跟disable employee有关的福利办法。

　　是以，本题谜底为F。

　　8 Pioneering,

　　Natural-ingredient E段第四句 E段第四句提到the company is known for pioneering the natural-ingredient cosmetic market and…。

　　是以，本题谜底为A。

　　9 Refuses, animals-tested ingredients D段第五句 D段第五句提到 her company’s refusal to test products on animals。

　　是以，本题谜底为E。

　　10 Monetary donations, communities, developing countries E段第五句 E段第五句提到The Body Shop is known for its ethical stances, such as its monetary donations to the communities in which it operates, and its business partnership with developing countries。

　　是以，本题谜底为F。

　　11 Promises, acted G段第四句 G段第四句提到，they are pleased by companies with green actions, not promises。

　　是以，本题谜底为B。

　　12 Growing competition G段第一句 G段第一句提到 The Competition … to product-savvy competitors that offered similar cosmetics at lower prices。

　　是以本题谜底为C。

　　13 Creating demand, not actually need G段第六句 G段第六句提到，… often creating a demand for something where a real need for it does not exist。

　　该句的creating demand 和D选项的creating demand 间接对应，where a real need for it dose not exit对应D选项的not actually need。

　　是以，本题谜底为D。

　　参考译文：

　　企业社会义务(CSR)：“营销”的新观点

　　或许Ben & Jerry和美体小铺给本身设定把持性赚诚笃的利润圈套。但他们的奋斗是咱们晓得“品德"营销的雷区的一课。美体小铺，连同美国冰淇淋制作商Ben and Jerry' s,被誉为新一代的具备绿色环保认识营业企业。

　　Ben and Jerry’s

　　A Ben&Jerry为员工供给了一个很是甜美的员工福利。起首，700家中每一个店肆Ben & Jerry 的工人天天任务时有权收费三品脱冰淇淋，雪糕或冷冻酸奶。(一些工人操纵易货享用配额的收费医治其余商品和办事，比方剃头。)除收费赠品，职员享用公司冷冻产物50%的扣头，其余商品40%的扣头,另有30%非Ben&Jerry食物公司奥特莱斯商品扣头。

　　B 工人们进一步享有带薪投亲假和能够操纵员工股票采办打算在一个15%的扣头的价钱采办公司股票(六个月构造后)。从1998年起头，授与每一个工人(不包含董事及高等职员) 316股票期权和股票401 k打算的日历年度也分派给每一个雇员。这些进献旨在与完成公司的方针配合繁华的，即确保一切员工同享繁华的将来。

　　C 其余福利包含：

　　医疗保险，包含婴儿照顾护士和乳房X光查抄

　　人寿保险(员工的年薪的两倍)

　　牙齿保险

　　持久残疾打算：残疾延续时候6个月后付出人为的60%

　　短时候残疾打算为6个月付出人为的60%

　　The Body Shop

　　D 美体小铺汗青起头于安妮塔罗迪克的£4000和一个胡想。现在，它在50个国度具有跨越1900家门店。美体小铺于1976年在英格兰布莱顿成立。从她本来的商铺，它供给的25种差别乳液、面霜、和油脂，罗迪克成为第一个胜利的身材照顾护士产物，连系天然成份和ecologically-benign制作进程的营销职员。她的公司谢绝操纵植物测试产物，和一个对峙在天下各地的供给商中实行非休息剥削的休息理论，首要吸收的是中产阶层妇女特玥是高级家庭产物，—直是该公司的首要市场。发卖兴旺成长，乃至激进的金融市场都核准美体小铺的使人印象深入的利润情况下的扩大勾当，其在1984年公然刊行股票是胜利的。1988年，公司进入美国市场在纽约开设商铺：到1997年，该公司具有1500家门店，包含在47个国度的特许运营，反营销战略仿佛是伶俐的营销，最少对美体小铺而言。

　　E 美体小铺初期胜利的法门一局部是，它缔造了一个特别市场。公司不传统的化装品公司间接协作，发卖他们的产物是为了为时髦配饰设想袒护缺点，婢女性看起来更像呈现在他们豪华的告白古装模特。相反，美体小铺供给产物一条线的许诺益处，不只仅是标致的肤色，另有皮肤马上美

　　容和安康。公司以开辟天然成份化装品市场和成立社会义务作为公司营业的一个构成局部。美体小铺由于它的伦理态度而著名，比方谢绝操纵植物测试的成份，其在其运作的社区货泉捐献，和成长中国度协作它的营业。1988年罗迪克在美国开了她的.第一家店，和经由过程各类社会勾当如time-through，如“遏制熄灭”勾当解救巴西寒带雨林(该地域供给很多公司的天然成份来历)。和鼎力撑持员工自发自治—美体小铺字号已同等于环球范围内的社会激进主义和环保掩护主义。该公司利润居然很是可观。

　　F 但是，到了1990年代中期，美体小铺面临日趋剧烈的协作，迫使它起头它的第一个首要的告白打算，最凸起的是“Ruby”勾当。勾当由Ruby的化身，一个与Rubenesque比例的娃娃栖身在一个古玩沙发上，看起来很对劲本身和饱满。兰迪•威廉姆森，美体小铺的讲话人说。“Ruby是咱们持久挑衅化装操行业和女性相同体例理论的功效。Ruby营销勾当是为了美体小铺的产物设想的观点：产物是来加强，津润，洁净和增量功效，而不是改正缺点，美体小铺的哲学便是——每一小我都有其真实的美，咱们并不是宣扬咱们的产物会缔造古迹。”

　　G 美体小铺在1990年底的协作下，面临协作敌手以更低的价钱供给近似的化装品落空市场份额。首要协作敌手是H20，Sephora, Bath and Body Works, and Origins。研讨功效显现，女性赏识美体小铺的品德规范。她们很欢快公司现实的绿色步履，而不是许诺。证据证实，美体小铺一向弃捐在很多人的提倡思惟，而不时推出更新的品牌。像美体小铺公司不时经由过程告白宣扬他们的产物和营销，凡是建立一个不存在的须要，不是一个真正须要的工具。传布的是经由过程采办愈来愈多的产物通往幸运的动静。这类花费主义下，跨国公司主导日趋增添其规范化产物致使环球文明整合。其余塌台的身分还包含误导公家，低人为和否决工会，操纵原居民，大范围出产，大批的商品包装和运输致使操纵环球资本的速率加速。而地盘，陆地和氛围与风险的污染和华侈远超它们再生的速率。

　　H 曩昔的十年里，美体小铺偏向激进和怯懦的告白使其市场份额和品牌代价缩水。跟着新的，更天然和情况友爱的协作敌手的突起，美体小铺在撑持环保或最天然的方面不再领跑。处理计划是：“夸大美体小铺是营销伦理倡议者，咱们的步履赛过咱们的说话。这是美体小铺的新标的目的。在大都会的差别的善举将是咱们存在的一局部。咱们将消弭不用要的涂鸦，污染都会氛围，给客户夸姣的勾当中成为主动到场的一份子!”