最新英语品级测验pets-4考前特训题

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最新英语品级测验pets-4考前特训题

　　a good beginning is half of success, but if you do not have a good start, we try a bad start, because of a bad start to start a lot better than never.以下是小编为大师搜刮清算的最新英语品级测验pets-4考前特训题，但愿能给大师带来赞助!更多出色内容请实时存眷咱们应届毕业生测验网!

最新英语品级测验pets-4考前特训题

　　Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous，’ they say， ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all， it’s the consumer who pays…’

　　The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine， it is more than likely you would obtain details regarding performance， price， etc.， from an advertisement.

　　Lots of people pretend that they never read advertisements， but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are， too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful， witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

　　We must not forget， either， that advertising makes a positive contribution to our pockets. Newspapers， commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper， or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

　　Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance， you can find a job， buy or sell a house， announce a birth， marriage or death in what used to be called the ‘hatch， match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

　　1. What is main idea of this passage?

　　A. Advertisement.

　　B. The benefits of advertisement.

　　C. Advertisers perform a useful service to communities.

　　D. The costs of advertisement.

　　2. The attitude of the author toward advertisers is

　　A. appreciative.

　　B. trustworthy.

　　C. critical.

　　D. dissatisfactory.

　　3. Why do the critics criticize advertisers?

　　A. Because advertisers often brag.

　　B. Because critics think advertisement is a “waste of money”。

　　C. Because customers are encouraged to buy more than necessary.

　　D. Because customers pay more.

　　4. Which of the following is Not True?

　　A. Advertisement makes contribution to our pockets and we may know everything.

　　B. We can buy what we want.

　　C. Good quality products don’t need to be advertised.

　　D. Advertisement makes our life colorful.

　　5. The passage is

　　A. Narration.

　　B. Description.

　　C. Criticism.

　　D. Argumentation.

　　Vocabulary

　　1.come in for ( sth. ) 是某事物的工具，接收(某事物)，取得

　　2.flair 资质，天禀

　　3.escalator 极险恶的，极不公道的

　　4.drab 枯燥的，有趣的

　　5.subsist 活下去，保存下去，保持下去

　　6.hatch 孵化(指生孩子)

　　7.match 婚配，婚姻

　　8.dispatch 调派，发送

　　9.El Dorado 极大疾苦，煎熬

　　10.agony column (报刊中对于小我疑问题目咨询定见的)

　　谜底详解

　　1.C. 告白对社会的办事很有效。作者从三方面来论述告白感化：第二段点出若是告白不为产物斥地泛博的市场，咱们就得支出良多钱，恰是由于大批的告白用度，花费者的商品才会那末自制。告白除发卖商品外，其主要的功效在告知/告知信息，有关家用商品的很多只是来自告白，另有新产物的先容。第三段讲了丑化情况功效。若是火车站的'墙上和报上不告白，那会怎样样。一幅悦民气目，机灵的告白将转变统统。第四段讲了它为咱们省钱：别忘了告白对咱们口袋作出主动的进献。报纸、电台、电视台公司不这笔支出很难保存。咱们的报纸，咱们付给很少，或说，咱们能享用那末多的节目完全是由于告白商花的钱。若是要咱们付报纸的全价，那咱们要花几多钱!最初一段讲了各类专栏的功效。人们能够在这些栏目找任务、生意屋子、颁布发表婚丧嫁娶信息。这些都围着一个中间：告白对社会办事的有效性。

　　A. 告白。太抽象。

　　B. 告白之长处。文章不是讲长处，而是讲办事于社会的功效。

　　D. 告白用度。

　　2.A. 赏识/赞美。从上述正文也可推知是A项。最主要的，作者提出各种功效，是为了辩驳第一段内提到的论点：完全长短出产企业每一年接收几百万镑，这申明这些至公司利润有多高。最主要的是花费者付的告白费等。辩驳更申了然A项对。

　　B. 值得信赖。

　　C. 攻讦。

　　D. 不对劲。

　　3.A. 由于告白商经常爱吹。见难句译注1.。

　　B. 由于攻讦者以为告白华侈钱。

　　C. 由于告白促使花费者采办不用要的工具。

　　D. 由于花费者付出更多。

　　4. C. 优良产物不须要告白。统统产物都须要告白，新产物、老产物都须要。